ShazilSohel

Drawn.Coded.Built.

Product designer and creative technologist in Melbourne. I design the interface, engineer the system behind it, and take furniture from sketch to timber.

See the work Get in touch

Pencil sketch

1Drawn · product design

Interfaces for work that has consequences.

Research, flows, design systems and the screens themselves, for products where a missed field is a compliance problem, not a typo.

ShiftNote homepage: Your notes are your receipts. We make sure they hold. — **ShiftNote**NDIS evidence and compliance platform, co-founded Visit shiftnote.com.au

Aleaf app home screen with a Frame stage ready for review — **Aleaf**UX case study giving homeowners real-time visibility into their build View case study

Guardiant homepage: One platform. Total protection. — **Guardiant**Store audit and rebuild for an Australian personal safety brand Visit the site

1Drawn · brand identity

Identities, from the mark to the street.

Logo systems, palettes, packaging and out-of-home, designed from the ground up for skincare, food and property brands.

Aliya SkinWomen’s skincare: soft-serif wordmark, pastel system, packaging, bus-stop advertising. Also designed and built the shop, with a drag-through portrait hero, an interactive skincare ritual and monthly subscriptions. Visit the shop

Salim SkinMen’s skincare in deep teal: product photography, cards, signage. Also designed and built the shop, with product gallery, forms and policies. Visit the shop

UppersProtein snack: chunky wordmark, wrapper packaging, escalator out-of-home, and the website, with a scroll-driven unwrap, an ingredient burst and a shop. Visit the site

Semoh Real EstateMelbourne agency: house-mark, signage, flyers, a roadside billboard and the website, with listing pages, an appraisal form and a scroll-driven featured home. Visit the site

Each identity is built as a system first, so it holds up on a tube, a bus stop and a phone screen alike.

01 / 04Aliya Skin

1Drawn · websites

Websites, designed and built end to end.

From a heat pump installer to a wood-fired kitchen. Each site starts with what a visitor needs to feel or do, then gets designed and coded around it.

Flow Heat Pump
Guardiant
Harbour Physio
Ember & Rye

HVAC · heat pump installerA scroll-driven hero warms a home from 12° to 22°, so visitors feel the product before reading about it. Rebates and lead capture built in.Visit the site ↗

flowheatpump

The Flow app at 12 degrees: You get home, the house is freezing

The Flow app at 17 degrees as the room warms

The Flow app at 22 degrees: Don't touch the thermostat

2Coded · creative technology

AI drafts. People decide. The record holds.

The pattern under most of what I build: a model drafts against the actual standard, a qualified person reviews and approves, and the system keeps an audit-ready trail.

DraftAI drafts against the governing standard.

ReviewA qualified person edits and signs off.

RecordEvery decision is kept, audit-ready.

Applied in

NDIS evidence
Building certification
Hydraulics to AS/NZS 3500
AHPRA advertising

2Coded · AI infrastructure

One base URL. The right model for every request.

Route is a drop-in LLM gateway: four routing strategies, a per-team policy engine and SHA-256 response caching, so trivial prompts stop paying frontier prices. Designed to cut LLM bills by 30–50%.

Strategy: Cheapest
Routed to: gpt-4o-mini
Cost per million tokens: $0.15

3Built · furniture

Sashiru. Flat-packed, held by its joints.

Sashiru is my furniture line: a chair and a two-height table, CNC-cut from a single sheet of 18 mm birch ply. The frame locks with through-tenons and tapered wooden keys, after Japanese hozo and kusabi joinery. No glue, no screws. It ships flat, and one person can put it together.

Parts: 20
Wooden keys: 12
Screws or glue: 0
Sheet: 2440 × 1220

Prototyping now. Designed in code, cut on a 3-axis CNC.

Need it designed, built, or both?

Product, interface, AI systems and the occasional chair. Based in Melbourne, working with teams anywhere.

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